Optimise billboards and analyse movement patterns.
Being able to accurately identify how people pass via advertising sites and create accurate audience segments is crucial to gaining the confidence of advertisers. Creative messaging, behavioural and demographic segmentation, seasonal planning and local area marketing initiatives are just some of the ways out-of-home media organisations and advertisers use DSpark data to showcase benefits to their clients.
With DSpark's unique ability to identify multi-modal travel patterns of both local and international audiences, stay points, origin and destination matrices - out of home providers can determine who views sites when, with a greater degree of accuracy.