Being able to accurately identify how people pass via advertising sites and create accurate audience segments is crucial to gaining the confidence of advertisers.
Creative messaging, behavioural and demographic segmentation, seasonal planning and local area marketing initiatives are just some of the ways Out-of-Home utilise DSpark data to showcase their benefits to clients.
With DSparks unique ability to identify multi-modal travel patterns of both local and international audiences, stay points, origin and destination matrices - out of home providers can determine who views sites when, with a greater degree of accuracy.
Being able to accurately identify how people pass via advertising sites and create accurate audience segments is crucial to gaining the confidence of advertisers.
Creative messaging, behavioural and demographic segmentation, seasonal planning and local area marketing initiatives are just some of the ways Out-of-Home utilise DSpark data to showcase their benefits to clients.
With DSparks unique ability to identify multi-modal travel patterns of both local and international audiences, stay points, origin and destination matrices - out of home providers can determine who views sites when, with a greater degree of accuracy.
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