People. Movement. Insight.

Helping organisations to better understand when, why and how people move.

Company Overview

DSpark Pty Ltd, is the Australian entity of DataSpark Pte Ltd which has operated across Asia Pacific since 2013.  Owned by the Singtel Group and enabled by anonymised mobile and GPS data sets; DSpark takes this anonymised rich telco data, public transport data, road network data, immigration data and ABS census data and transforms it into cohort-focused insights about how specific population segments move throughout their lives.

At DSpark we believe that mobility data can help businesses and organisations make better informed plans and decisions. Understanding how people move, where they go and what they do enables companies to map their strategy around where people live work, and play. 

Everything we do at DSpark revolves around building mobility data solutions -working with clients to determine their business needs and providing data offerings according to their requirements. Offering a range of mobility data products from standard reports to a variety of API’s, to consultancy, DSpark builds relationships with our clients to build outstanding results.

Our Culture

At DSpark, we value the partnership with our clients, working closely with them to ensure our data provides solutions required to deliver results.

Data Privacy, trust, respect and collaboration are values that sit at the heart of the DSpark culture. We celebrate individuality and hard work in an environment where everyone's ideas are valued.

At DSpark, we are passionate about helping companies transform their businesses through the insights derived from mobility data solutions. At the heart of our business are a group of talented Data Scientists, specialising in consulting, transport, genetic molecular engineering tourism, media, telco, navigation and more. This group is supported by a dynamic team of sales, marketing,leadership, legal and human resources personnel who work together to deliver results for clients.

Our Culture

At DSpark, we view our clients as a partnership, working closely with them to ensure our data provides the solutions required to deliver results.

Trust, respect and collaboration are values that sit at the heart of the DSpark culture. We celebrate individuality and hard work in an environment where everyone's ideas are valued.

At DSpark, we are a highly motivated group of professionals who are passionate about helping companies transform their businesses through the insights derived from mobility data solutions. At the heart of our business are a group of Data Scientists, specialising in consulting, transport, genetic melecular engineering, navigation and more. This group is supported by a dynamic teams of sales, marketing, leadership, legal and human resources personnel who work with the data to deliver best results for clients.

Our People

The Dspark team is comprised of a diverse group of multi-disciplinary experts, specialising in a broad range of verticals.

Paul Rybicki
Country Head


Paul joined the Singtel Group in 2012. Prior to heading up DSpark, Paul spent 5 years running Optus TV OTT and Content team launching Optus SPORT, Australia’s first OTT sports service. Prior to that he was Optus’ chief data officer.

Lan Cibei
Sales & Partnerships Manager

Client and Partner Engagement Leader with over 20 years’ experience in IT working with enterprises across multiple industries to implement information management and big data strategies within Australia and the Asia Pacific.

Kevin Harper
Sales & Channel Manager

Trusted adviser to both industry and government for more than 19 years. Kevin helps organisations drive data-driven strategy planning and cutting-edge digital transformation throughout Australia and many other global markets.

Will Mills
Enterprise Sales Manager


Sales & Product leader with more than 25 years delivering next-generation technology solutions and emerging products for commercialisation.

Shao Wei
Chief Operating Officer

Veteran Strategy and analytics expert for the Singtel Group. SEAsia leader from McKinsey’s technology, media and telco (TMT) consulting practice, and Public policy leader in the Singapore Government’s Administrative Service.

Adrian Ellison 
Director, Data Science Consulting
Adrian co-heads DSpark’s Data Science Consulting and Product Development functions. He applies his expertise in the collection, management and analysis of large spatial and sensor data sets to develop new uses and applications of telco data for DSpark’s clients.

Richard Ellison
Director, Data Science

Richard co-heads DSpark’s Data Science Consulting and Product Development functions. He applies his expertise in the development of large-scale transport and land-use models to develop the application of telco data for the transport industry.

Muhammad Hejvani
Product Director


Muhammad leads the telco product function. A hands-on data science and advanced analytics solutionist who led teams of data scientists, BI analysts, and data engineers. Prior to joining DSpark, Muhammad worked at globally recognised companies such as Accenture, Quantium and Commonwealth Bank of Australia.